Many logo variations are often created in order to find the correct logo.
The client is typically presented with multiple logo options to choose from for their final logo. The best concepts from the earlier phase of design are presented.
Logo symbols are hand crafted and conceptualized to clients' exact needs and desired aesthetics as a company.
As a branding designer, my job is to define the aesthetics and visual language that your company is going to be using throughout all materials moving forward. The most basic elements of a brand identity are the logo design, logo varations, color schemes, and typography. There may also be other visual themes or motifs that are used within the identity.
Brand systems can extend into all kinds of branded materials such as: